[Today], over 42 million people are living with HIV/AIDS, and 74 percent of these infected people live in sub-Saharan Africa. (http://www.until.org/statistics.shtml)
There is a global AIDS crisis with particular emphasis in developing countries.
The UN estimates that, currently, there are 14 million AIDS orphans and that by 2010 there will be 25 million.
A series of campaigns have been launched addressing this issue. International retailer GAP has started a project called RED to fight against AIDS in Africa. A clothing line called EDUN by New York fashion designer Rogan Gregory, musical great Bono and his wife Ali Hewson, has recently launched showcasing fabrics made of 100 percent African cotton from Lesotho, Africa. Purchasing EDUN clothing brings trade to this area of extremely high unemployment. Lethoso is classified as one of the poorest developing countries in the world with an average per capita income of $402 (www.one.org/blog).
EDUN Campaign
RED Campaign
March 16, 2008
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